ICON Brammo’s 2013 paint schemes revealed, and EBoz finds another 5 SECONDS out of the TTX!

Updated: 25MAR13 3:31pm CST

If you think you’ve seen this post before but with a different picture you’d be right.  I got a hold of picture before it was supposed to be released, so I took it down until the folks involved felt the world was ready.  We also got a sneak peak in Translogic’s video.  Fortunately my “patience” has been rewarded (yeah a bit of a story there, hehe) with not just the white background photo shoot pictures with the bikes wearing makeup and mostly in all the normal poses, but proper manly action shots from the latest test at Thunder Hill.  We finally see the World Champ on his new steed with  EBoz, who has been at every test and so far seems to be the only rider with time on both the RR and TTX.

On the subject of the test, the press release confirms what I thought my eyes were telling me.  The fairings have evolved a bit.  The openings look very ICE to my eyes.  But with the press release saying they’ll be running an even bigger pack and more power, that would explain the new vents.  The fairings also seem to fit tighter.  On the power side Brian Wismann said on the recent Translogic video that they were looking at about 160hp at the rear wheel up from the 130-150hp they had been reporting all last season.  And if you listened to my last podcast interview with him we all know they ran a bigger pack at Daytona.  Does that mean they’ll be running the same pack, or are they running some new secret sauce cells?  Darned if I know, but it’s fun to think about.  We do know that the riders aren’t asking for anymore power from the RR.  I hope to get more info about the test for a podcast but I want to get all of the college teams their due time in the lime light first.  I’ll try to get Steve on for his first time on the podcast in about a month.  Click on the links to Brammo’s Smugmug account and all of the photos.

If you were wondering where Shelina is in all of this, and how the test went in general Brian Wismann (Brammo’s Director of Product Develoment and Race Team Manager) was kind enough to answer my questions, followed by the press release.  Update: Also Steve’s blog post about the weekend is here.

Shelina was not at this test as the schedule to get her back from racing the Harleys at Daytona was a little too tight. We were also not sure that we would have the TTX ready in time for this test when we set it up, although it turned out that we did. As you know, Eric’s been helping to develop the Empulse platform, including the TTX, as well as giving pointers to Shelina on getting the most out of the bike. He was able to confirm that changes made since the last test were indeed moving us in the right direction as he was able to knock off a massive 5 seconds off his previous best time and stated that the bike felt stronger “everywhere” on the race track. This gives us every confidence that when we put Shelina back on the bike, she’ll be able to go faster straight out of the gate. The bike was sporting it’s “test” livery – which really means the actual bodypanels were with Icon being painted with their final livery design. You’ll have to wait a little longer to see the TTX in all its season 2013 racing glory. Shelina’s got a new “kit” coming from Icon as well. Should be something special.

The fairing designs on the RR are the same we’ve run since Miller last year, although the new graphics from Icon show them off a bit better. Regarding the vents in the fairing, now that the packaging is relatively stable on the bikes, it is much easier to optimize the fit of the bodypanels around components as well as the ducting handling the cooling exit from the 2 radiators (2 systems – 1 for motor, 1 for motor controller). Since Daytona, we’ve also been running an internal duct to the radiator that creates a higher pressure differential through the radiator for better cooling efficiency.

The test was a massive success on multiple levels. First, there were no mechanical or electrical problems (ok – 1 blown fuse, but that’s it) with the bikes, which is great as reliability has been a focus for us in the off-season. Second, both riders got up to speed very quickly and confirmed some improvements made since last season. We were able to run our test schedule and came away with solid confirmations and good direction for the next test. Steve had a relatively minor low-side in Turn 3 in the second session, but the team and rider recovered well by repairing the bike in short order and getting back up to speed in the very next session. This is why the photos from the end of the day feature a windscreen-less bike. This was the one spare we did not have in the trailer. Steve mentioned that 140+ mph on the straight with no windscreen can be very interesting as you’re trying to find your brake marker for Turn 1!

Here’s the press release:


2013 is already shaping up to be a groundbreaking year for electric motorcycle racing. Now, under FIM and AFM rules, electric bikes will be taking the
charge to their gasoline counterparts. Following the success of 2012, Team ICON Brammo is looking forward to being back on top of the podium, and
doing so with a revised lineup of riders, new bikes, and new designs.

Why Electric Racing?
There are many benefits of campaigning in electric motorcycle racing. Technologically, you are free from the constraints placed upon their gas counterparts.
Because of this, season by season, new technology, forms, and advancements are being made that have a direct correlation to the evolution
of electric motorcycles. The other advantage is culturally. Unbound from the corporate and entrenched culture of traditional racing, teams are free to
experiment with different designs, patterns, and attitudes.
This amount of freedom is in the true spirit of racing, and why ICON is so proud to be involved at the ground level with Team ICON Brammo. As a
company, we are always looking for the next step in motorcycling, both technologically and visually, so when looking to become more involved with
motorsport it was only natural to pick electric motorcycle racing and Brammo in particular: two Oregon companies pushing buttons and technological
boundaries in a very conservative field. The advancements made each season are leaps, not steps, and they have a direct reflection on production
motorcycles, not just marketing.

ICON X Brammo
The relationship between ICON and Brammo began during one of our previous photoshoots. Around the same time, the TTXGP electric bike series was
taking off, ICON was looking for a way to get involved in motorsport in an engaging, unique way, and Brammo was looking for a partner unafraid of
electric bike skepticism. A collaboration was the natural next step. In 2012 ICON came aboard as the title sponsor for the Brammo TTXGP campaign
and the rest was history. Emblazoned in our “Stack” livery, and wearing our latest ICON Airmada helmet, not only did we win races, but we won over
many critics in the process. Atop the Brammo Empulse RR, Steve Atlas won the International TTXGP championship, and helped solidify the reputation
of Brammo and ICON as companies on the leading edge of motorcycle innovation. 2013 is not just an evolution of this partnership, but a revolution.

Big Plans
2013 sees a revision in the ICON Brammo racer lineup. Two-time champion Steve Atlas is returning to defend his title, and the ICON Brammo team
also has signed internationally acclaimed rider Eric Bostrom. Both riders have a raft of racing experience, and Eric Bostrom in particular has raced
everything from Harley’s, Ducati’s, and Kawasaki’s. With the riders set, we began working on the bikes, gear, and livery for the upcoming season.
The Brammo bikes have received a slight facelift from last season – sporting revised fairings as well as increase power and battery capacity. The riders
both sport the ICON Airmada helmet and Overlord race leathers, with various tweaks from last years campaign. ICON crafted the latest team liveries
to reflect the changes ahead – Bostrom is aboard the white ‘Big Game’ bike, while Atlas charges the neon orange ‘Sauvetage’ livery. The designs speak
for themselves: Aggressive, animal patterns combined with ICON’s signature charm and unorthodox design approach. Being a title sponsor, ICON has
the ability to work closely with Brammo to design a coherent livery that will represent the coming season, and the Empulse RR bikes.
Brian Wissman
Director of Product Development for Brammo Inc.

On the ICON and Brammo Partnership:
“The Brammo Racing Team is stoked to be working with Icon again this season as a primary sponsor for the Empulse RR bikes that will be campaigned
by Eric Bostrom and Steve Atlas in the FIM/TTXGP electric motorcycle racing series. Icon was a great partner in 2012 and their willingness to “push
the limits” in design, aesthetics, and functionality of the gear they develop has made them a perfect fit for us and the pioneering spirit of pushing EV
technology forward on the racetrack. We got a ton of positive feedback on the “Stack” graphic that debuted on Steve’s World Championship winning
Empulse RR in 2012, and can’t wait to see what people think of the Zebra and Cheetah! “

ICON Airmada
One element that will stay the same is Brammo’s use of the ICON Airmada helmet. ICON’s newest helmet debuted last year to critical acclaim on the
Brammo race bikes, and this success has been reflected on the sales floor. This year, custom ICON Airmada’s were designed to match the latest liveries,
but the technology and features underneath remain consistent: four shell sizes, superior venting and anti-fog capabilities, and dramatically reduced
weight and shell size.
In 2011, ICON tied Arai in Initial Customer Satisfaction in a J.D. Powers and Associates survey. This was the first time in thirteen years any company
has been able to accomplish this feat. The ICON Airmada is a direct reflection of our drive for quality and performance, and is used exclusively by the
ICON Brammo team. The same helmet winning races in an international championship is available on dealer shelves starting at $180.

Statement of Intent
New rules, new riders, new bikes, and new designs, this season is a perfect storm for ICON and Brammo, two companies who are well versed in adapting
at a moment’s notice and rising to the occasion.

4 thoughts on “ICON Brammo’s 2013 paint schemes revealed, and EBoz finds another 5 SECONDS out of the TTX!

  1. All of the image links lead to the TTX image.

    You can just click the RR images and open them in a new tab, or click these links:

    Alternatively, get the 16 megapixel shots here:
    Eric Bostrom testing the 2013 Empulse RR in ICON designed Big Game livery.
    Steve Atlas testing the 2013 Empulse RR in ICON designed Sauvetage livery.

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