Now I am a Brammo fan. I like all the Brammo folks I have met at the races and their bikes, when you sit on them they speak to their price point. I also like the Empulse better than the Zero S, but not because the S is lacking in any way. It’s just the Empulse happens to be more my style. I also like all of the Zero folks I have been in contact with, and their styling isn’t as challenging as the Empulse’s. My point is, that while I may be a Brammo fan I still call a spade a spade and don’t like it when anyone doesn’t give full credit to either bike or company. So, I have to call the CEO of Brammo out on this one. And really, I shouldn’t have to call any CEO out for much of anything. In the three and a half minute video above there is a fair bit of mis-information. Although, stick me in front of camera going to a nation wide audience and just watch the crap fly from my mouth. So, credit where credit is due. Either way, it’s foot to flame time.
First it is not “the only one” with 100 mile range. The 2012 Zero S can, and has claim to the 100 mile range. The 2013 Zero S has a bigger pack than the Empulse, and more range. But, by the Dort Standard neither bike has a 100 mile range. So there.
Second is Level 2 charging. That is a tricky one. The 2012 Zero S had only an 800ish W onboard charger, but you could plug up to 3 more optional chargers to it, and it had an optional level 2 plug. This same $400 adapter is available for the 2013 S and it’s 1300W charger. The quad charger setup would be about equal to the Empulse’s standard 3000W on board charger and built-in Level 2 plug. So do you define Level 2 as just having the plug, or by charging rates? Either way with all of Zero’s options, I am declaring this also a false statement.
Third is the recharge from dead in 3 hours statement. This is the kind of nit-picking that drives my boss mad, but it’s not 3 hours, it’s “3.5 Hours. (0 – 99% SOC, no cell imbalances)”. I still don’t know if that is to 99% in 3.5 hours if there were no cell imbalances to take care of during charging, or 3.5 hours after balancing the cells. But my bigger point is that people are stupid, and many will try to assume that he was buffering and really it’s under 3 hours, and then when they find out its more than three they then decide to lose their minds. It’s sad that I seen this happen so many times. Brammo is gaining a reputation of delivering more than they claim. Why screw it up now?
Fourth: Most states don’t have EV tax credits. They way it was put sounded like every state gives you a tax credit. I already got to hear about how Woodrow Wilson was one of the worst Presidents in history today. Now I’ll get to hear more half cocked whining about how all their tax money is going to EV companies. Thanks.
Fifth: TTXGP, the X means no emissions at the Isle of Man TT. “Right, exactly.” No, no, no, NO! I feel like my race geek brain is going to implode every time I hear that clip. In Mr. Bramscher’s defense it took me all day to figure out a quick way to explain what the TTXGP organization is and it’s relationship to the TT. And really, the best move in a situation like that is to just nod your head and move on, like Mr. Bramscher did. Detailing the 2 NA championships and 1 World championship I feel will help lead people to the right place. Even though the X stands for extreme and they no longer have anything to do with the Isle of Mann TT.
And lastly: They didn’t go 170mph around Daytona. They did 170 through the tri-oval at Daytona. And 170mph sustained? Really? 160 sustained maybe, but not 170. And Brammo did not put in a 90mph lap at the original TTXGP in 2009. Just what is Mr. Bramscher’s definition of “sustained”? But, I think you’ll find the ratios are right.
Now I am only pointing out the mistakes, everything else I feel is spot on and rather interesting. My biggest interest was the statement that most of this year’s production is pre-sold. But after that interview I’d like a definition of “most”. However, 35,000 requests for test rides is really impressive. I have this nagging thought (which refuses to go away) that Brammo may very well catch up to Zero’s total number of sales this year.
Short of it, this video wasn’t really worth all the excitement being drummed up on Twitter, although the Brammo folks have plenty of reason to be excited to be on Bloomberg TV. But it’s a pretty good example of the shit that drives me crazy.